Kudumbashree to launch ROOTS Campaign to strengthen the ADS System in the urban areas

Posted on Thursday, July 17, 2025

Kudumbashree is launching the ROOTS Campaign with the main objective of strengthening the ADS system in cities. The ROOTS campaign, which stands for 'Rejuvenation of Organization through Ownership, Togetherness and Support', also aims to inculcate a mentoring mindset among Kudumbashree employees. The campaign is being implemented as part of the National Urban Livelihood Mission implemented by Kudumbashree with the aim of eradicating poverty in urban areas.

As part of the campaign, the first phase of training was organized for 138 people selected from among Community Organizers, Multi-Task Employees and City Mission Managers. The campaign aims to assign up to four ADSs to one of the selected Kudumbashree employees and implement empowerment activities through them by providing them with necessary guidelines and advice.

Classes were given as part of the training on various topics such as NHG - The Nucleus of Development, Meeting Procedures in ADSs and NHGs, Documents and Registers to be Maintained, and Duties of a Mentor. In addition, activities in various fields such as Public Speaking, Communication, and Mentoring Skills were also conducted as part of the training programme organized at the Agricultural Cooperative Staff Training Institute, Manvila, Thiruvananthapuram.

Megha Mary Koshy, Programme Officer, Kudumbashree, Sudheer K.B, Programme Manager, Beena. E, Programme Manager,  Nishad C.C, Programme Manager, Prabhakaran M, Programme Manager, Aneesh Kumar M.S, Programme Manager, Prithviraj, Programme Manager, Meghana. S, Programme Manager, Nishant C.S, Programme Manager, Mathew Johny, Mission Executive, Mithun Jawahar, Mission Executive, Seema Chandran, Chalanam Mentor Core Group member, Jayan Pookad, Chalanam Mentor Core Group member, Sreelatha, Chalanam Mentor Core Group member,  Manu. C, Chalanam Mentor Core Group member, Aniyan Kunju, Chalanam Mentor Core Group member and Anil Kumar, Chalanam Mentor Core Group member handled various sessions.

Content highlight
Kudumbashree to launch ROOTS Campaign to strengthen the ADS System in the urban areas