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About PR Tech
There are 2.36K companies in the PR Tech sector across the world, with 728 funded companies having collectively raised $5.57B in venture capital money and private equity. Overall 321 of these are Series A+ funded.
PR Tech sector has seen 208 acquisitions and 11 IPOs. This represents almost 9.3% of all such companies - which is higher than the 5.4% exit rate of tech companies in general.
This sector includes companies that provide tools for Public Relations professionals to help in their PR activities.
PR Tech sector is also known as PR Software or Public Relations Tech.
Companies included in PR Tech sector
Companies that provide tools for Public Relations professionals to help in their PR activities. Includes marketplaces for content creators, media databases, content distribution platforms, social media monitoring tools and CRM for PR professionals.Companies excluded in PR Tech sector
PR Agencies and Services Company; Tools or solutions that help in paid advertising or owned media distribution.Market Map of PR Tech
The market map of PR Tech gives a visual overview of the sector, showing key business models, their interactions in the value chain, and industry evolution.
Reports related to PR Tech
Here are some reports related to PR Tech sector:
Free
PR Tech - Sector Report
Edition: March, 2025 (62 Pages)Premium
PR Tech Investor Landscape
Edition: February, 2025 (12 Pages)Premium
PR Tech Exit Landscape
Edition: May, 2025 (15 Pages)
View all reports related to PR Tech. Sign up today!Top Companies in PR Tech
There are more than 2.36K companies in PR Tech. Meltwater is the top PR Tech company globally, ranked using Tracxn Score (what's this?).
Here are 5 of the top PR Tech companies globally
Company | Location | Founded | Current Stage | Private Funding Raised |
|---|---|---|---|---|
San Francisco, United States | 2001 | Acquired | - | |
London, United Kingdom | 2013 | Series D | $103M | |
Copenhagen, Denmark | 2010 | Acquired | $25.3M | |
New York City, United States | 2006 | Acquired | $54.8M | |
Burlingame, United States | 2007 | Acquired | $24.4M |
Companies founded year-on-year in the PR Tech sector
223 PR Tech startups were founded in 2016 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No of companies founded |
|---|---|
2025 | - |
2024 | 20 |
2023 | 52 |
2022 | 62 |
2021 | 73 |
2020 | 138 |
2019 | 165 |
2018 | 159 |
2017 | 194 |
2016 | 223 |
Companies founded across countries in the PR Tech sector
United States has 781 PR Tech startups, the most by any country, followed by India which has 222 startups and United Kingdom which has 197.
- Total Number of Companies
Country | No of companies founded |
|---|---|
United States | 781 |
India | 222 |
United Kingdom | 197 |
Canada | 90 |
Germany | 74 |
Australia | 69 |
France | 57 |
Spain | 47 |
Singapore | 45 |
Netherlands | 42 |
Stage-wise distribution of the PR Tech sector
Out of the total 2,363 PR Tech companies, 728 have secured funding. Among them, 321 have reached Series A or higher, and 250 to Series B or beyond.
Stage
#Companies
Founded
2,363
Funded
728
Series A+
321
Series B+
250
Series C+
230
Company Stage | No. of companies |
|---|---|
Founded | 2,363 |
Funded | 728 |
Series A+ | 321 |
Series B+ | 250 |
Series C+ | 230 |
Want to know more about PR Tech ? Signup and explore Tracxn for free
- 2.4K+ Total Companies
- $5.57B+ Total Funding
- 725+ Funded Companies
- 10+ IPOs
- 205+ Acquisitions
- 5+ Reports
Funding Trends in the PR Tech sector
Total funding year-on-year in the PR Tech sector
The PR Tech sector saw a total funding of more than $4.61B in the last 10 years. The most amount of funding was in 2017 at more than $1.53B.
- Total Funding
Year | Total Funding |
|---|---|
2024 | $190M |
2023 | $192M |
2022 | $549M |
2021 | $582M |
2020 | $122M |
2019 | $611M |
2018 | $300M |
2017 | $1.53B |
2016 | $239M |
Total funding across countries in the PR Tech sector
In the last 10 years, PR Tech startups in United States have recieved the highest funding among all countries - $3.33B. United Kingdom follows with $181M and France with $112M.
- Total Funding
Country | Total Funding |
|---|---|
United States | $3.33B |
United Kingdom | $181M |
France | $112M |
China | $112M |
Taiwan | $49.8M |
Australia | $48.1M |
Canada | $47.7M |
Israel | $42.6M |
Japan | $31.2M |
India | $24M |
Total funding amount raised by stage in the PR Tech sector
Over the last 10 years, the PR Tech sector have seen $294M into Seed Stage funding rounds, $1.73B into Early Stage funding rounds and $365M go into Late Stage funding rounds.
Funding Stage | Total Funding |
|---|---|
Early Stage | $1.73B |
Debt | $1.61B |
Late Stage | $365M |
Seed Stage | $294M |
Post IPO | $197M |
Grant | $9.91M |
ICO | $6.93M |
Recent Funding Rounds in PR Tech
In the year 2024, till December 2024, PR Tech companies have raised $189M in equity funding across 26 rounds.
In the same period last year (i.e. till December 2023), PR Tech companies had raised $122M across 25 rounds.
So, 2024 has seen a 54.79% rise in funding in PR Tech companies as compared to 2023.
Here are some recent, important funding rounds in PR Tech
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Series B | $72.9M | Dec 23, 2024 | ||
Series A | $10M | Nov 14, 2024 | ||
Series A | $11.9M | Oct 31, 2024 | ||
Seed | $5.4M | Oct 30, 2024 | Allos Ventures and 7 more | |
Seed | $2M | Oct 03, 2024 | - |
Top Investors in PR Tech
European Union is the top investor in PR Tech companies based on number of companies invested.
Here are some top investors in PR Tech
Investor | Location | Top Portfolio Companies |
|---|---|---|
Brussels, Belgium | ||
Ho Chi Minh City, Vietnam | ||
New York City, United States | ||
Santiago, Chile | ||
San Francisco, United States |
M&A activity in PR Tech
In the year 2025, till March 2025, 8 acquisitions happened in PR Tech sector. Last year, in 2024, a total of 16 acquisitions happened in PR Tech sector.
Here are some recent, important acquisitions in PR Tech
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Mar 20, 2025 | ||
Business Acquisition | Mar 18, 2025 | ||
Business Acquisition | Mar 17, 2025 | ||
Business Acquisition | Feb 25, 2025 | ||
Business Acquisition | Feb 21, 2025 |
Acquisition trends in PR Tech
Here are the acquisition trends in PR Tech:
- Total Number of Acquisitions
Year | Number of companies acquisition |
|---|---|
2025 | 8 |
2024 | 16 |
2023 | 13 |
2022 | 27 |
2021 | 24 |
2020 | 13 |
2019 | 12 |
2018 | 16 |
2017 | 15 |
2016 | 14 |
IPOs in PR Tech
In the year 2022, till December 2022, 2 IPOs happened in PR Tech sector.
Here are some recent, important IPOs in PR Tech
Investor | IPO Date | Exchange Symbol |
|---|---|---|
Dec 19, 2022 | Tokyo Stock Exchange (TSE) | |
Mar 29, 2022 | SIX Swiss Exchange (SWX) | |
May 07, 2021 | Frankfurt Stock Exchange (FRA) | |
Dec 03, 2020 | Euronext Exchange (Euronext) | |
Oct 08, 2020 | Canadian Securities Exchange (CSE) |
Colleges which produce the most PR Tech companies
Companies founded by alumni from top colleges in the PR Tech sector
Most number of PR Tech startups have been founded by alumni from Harvard University, Massachusetts Institute of Technology and Harvard Business School.
College | No of companies |
|---|---|
Harvard University | 20 |
Massachusetts Institute of Technology | 14 |
Harvard Business School | 13 |
Cornell University | 12 |
Stanford University | 12 |
University of Pennsylvania | 12 |
IIT Delhi | 11 |
University of California (Berkeley) | 10 |
University of Cambridge | 9 |
University of Oxford | 9 |
Total funding in companies founded by alumni from top colleges in the the PR Tech sector
In the last 10 years, Harvard University graduates' PR Tech companies have raised the most funding among top colleges. Massachusetts Institute of Technology alumni are second, and Harvard Business School alumni are third.
College | Total Funding |
|---|---|
Harvard University | $315M |
Massachusetts Institute of Technology | $229M |
Harvard Business School | $148M |
University of Oxford | $113M |
University of Manchester | $103M |
Stanford University | $79.6M |
University of Pennsylvania | $69.5M |
Kellogg School of Management | $55.7M |
Stanford Business School | $51.4M |
IIT Delhi | $45M |
Top News in PR Tech
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Brand24 reported PLN 0.76 million net profit, PLN 4.1 million EBITDA in 2024gospodarka.sos.pl•Apr 01, 2025•Brand24
•
Notified, a leading IR and PR communication technology provider, launches Chinese official websiteglobenewswire.com•Mar 27, 2025•Notified
•
Aurora Mobile’s GPTBots.ai and ZANROO Forge Alliance to Ignite AI Innovation in Southeast Asiaglobenewswire.com•Mar 20, 2025•gptbots.ai, Zanroo
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GRIN Launches Social Listening and Affiliate Hub to Help Brands Track Conversations, Discover Creators and Scale Revenuemartechseries.com•Mar 06, 2025•GRIN
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Brand24 had preliminary approx. PLN 4.1 million EBITDA profit in 2024gospodarka.sos.pl•Feb 21, 2025•Brand24
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#paid Empowers Creators with New Job Discovery Experiencemartechseries.com•Feb 20, 2025•Hashtag Paid
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PR meets creativity: full-service marketing agency launches dedicated serviceinsidermedia.com•Feb 11, 2025•Reech
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Oktopost Integrates Looker Studio into Platform, Simplifying Marketing BI for B2B Marketersmartechseries.com•Jan 23, 2025•Oktopost
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PR Newswire Launches AI-Powered Solutions in EMEIA for PR and Communications Industryprnewswire.com•Jan 17, 2025•PR Newswire